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Simple Marketing Lessons From Candy Crush- YES you read that right!
I recently came across a great post from Ted Kohnen, Chief Marketing Officer at Stein IAS on What B2B Marketers Can Learn From Candy Crush. If you’re like me you are totally addicted to Candy Crush....
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“Be Prepared to Be Spontaneous”
Last week I attended BtoB Magazine’s Digital Edge Live conference in NYC. One of the quotes which really resonated with me was from the Executive Director of Global Brand Marketing, Linda Boff who...
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A Day in the Life of a Busy Social Media Marketer [infographic]
The Online Marketing Institute (OMI) posted an Infographic of the A Day in the Life of a Busy Social Media Marketer which caught my eye. As someone who lives, breathes, and is on social media 24/7...
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Ten Tips for Using Social Media to Further Your Career
Ten Tips for Using Social Media to Further Your Career It’s no surprise that as we enter into 2014 we’ve seen a social media explosion. Now there’s over 800 million people connecting with each other...
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Five Simple Rules for B2B Social Media Marketing Success
Inspired by a slideshare posted by Natascha Thomson, The 10 Rules of B2B Social Media Marketing, I wanted to share my top five rules for B2B Social Media Marketing Success. Let me know if you agree,...
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Four Metrics to Better Evaluate and Optimize Your Social Media Content
It’s important to constantly evaluate and optimize your best social media content to ensure your feeding content into an engaged and active audience. Whether you’re a large brand or a blogger, if...
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Content Is Fire, Social Media is Gasoline
In 2013 Dave Kerpen shared a post on LinkedIn entitled Content Is Fire, Social Media is Gasoline. Within the post he discusses the importance of keeping it real while also keeping it relevant. If your...
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Don’t Get Left Behind, Six Tips to Recharge Your Marketing
The World is Changing, How are you Marketing to a Changing Audience? The average person now spends more than 12 hours online everyday! This is great news for marketers because by 2020 over 80% of the...
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Five Surprising Social Media Statistics That Might Make You Rethink Your...
Social Media is changing faster than ever. It’s hard to believe that, only a decade ago, social media was little more than a budding trend. Of course there were websites such as Friendster and MySpace...
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Four Trends Marketers Shouldn’t Ignore
Are you wondering what you should be keeping an eye out in 2016? Look no further, within this post I share key findings from recently published reports from PulsePoint and PageFair and Adobe...
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The Future of The Micro vs. Mega Influencer – Why User Generated Content is...
Guest Post from Matt Gibbs, Co-founder and CMO of UPshow Millennials and GenZ might be the curated selfie generation, but a shift is happening, and businesses are taking notice. The cultural pendulum...
View ArticleSocial Media Tips for Small Businesses to Ensure Success In 2021.
Social media has become an integral part of everyday life. In fact, many people spend a large part of their day exploring various social media channels. A study from Globalwebinex showed, on average,...
View ArticleThe Future of Content Generation
If someone offered you a crystal ball that could tell you the future of content generation, would you want it? As a member of The Upside, an award-winning community and accelerator for thriving...
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The Future of Content Marketing Appears Bright Moving Into 2022
The pandemic put content center stage, reminding many marketers that they must develop content that includes purpose, context, creativity, and integrity. To do so, content must add value and enhance...
View ArticleTransforming Networking into Sales is Easier Than You May Think
When networking is done well it can be the most powerful form of marketing— for you and your business. Yes, it can feel overwhelming at times— no one likes walking into a room full of strangers and...
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Stay Ahead of These Five Emerging Marketing Trends Throughout 2023
In the exciting and fast-paced world of marketing, change is constant. Marketing trends are constantly evolving, and it’s up to brand leaders to stay up to date on the latest developments and adapt...
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The Antidote to Boring Content? Emojis 🐙🍒🎟️🏳️😝👇
What are you most excited about when the latest iPhone launches? A better camera? Better color? A bigger screen? According to a report by Preply’s, 42% say it’s the release of new emojis that gets...
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5 Surefire Ways to Make Your Next Digital Marketing and Advertising Effort Shine
We’re already three months into 2024 and the marketing landscape is constantly evolving. With countless brands vying for consumer attention and engagement, marketing leaders must stay on top of...
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Influencer Marketing: Is It Right For Your Brand?
It’s no secret that the online world is overflowing with noise. Every brand, big or small, is vying for attention, making it difficult to grab the spotlight. Consumers are growing increasingly...
View Article2025 Will Be the Year of B2B Personalization, Are You Ready?
As B2B marketers ready their brands for a successful 2025, they must say goodbye to a one-size-fits-all marketing approach and do everything possible to deliver a truly personalized customer...
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